Description

Book Synopsis
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.

B2B Influencer Marketing

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    A Hardback by Nick Bennett

    £87.30

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    RRP £97.00 – you save £9.70 (10%)

    Order before 4pm on Wednesday for delivery by Fri 27 Nov 2026.

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      Book details

      Publisher Kogan Page
      Published 12 March 2024
      ISBN-13 9781398615304
      978-1398615304
      ISBN-10 1398615307

      Description

      Book Synopsis
      Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.

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