Description
Book SynopsisThis book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.
Table of ContentsPreface.- 1 Management Summary.- 2 Fundamentals and Structure of Aviation Systems.- 3 The Environment of Aviation.- Part I: The Supply Side of Aviation.- 4 From the Aviation Value Chain to the Aviation System.- 5 Airline Strategy from Network Management to Business Models.- 6 Managing Airport Infrastructure.- Part II: The Demand Side of Aviation.- 7 Marketing in Aviation.- 8 Passenger Behavior.- 9 Risk, Safety and Security.- Part III: Steering and Controlling the System of Aviation.- 10 Aviation Governance.- 11 Risk Management in Aviation.- 12 Authorities and Regulation in Aviation.
