Description
Book SynopsisThis accessible guide through audience studies' histories outlines a contemporary Cultural Studies approach to audiences for the digital age.
This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some through-lines' from older traditions to contemporary debates, giving students a way in' to thinking about the current landscape from an audience-sensitive' perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of form' as a cultural process and in circling-back' to Cultural Studies' circuit of culture', it proposes a modified framework for the digital circuit'. Each
Trade Review
"Helen Wood, researcher, writer, teacher and feminist, shows how media meaning making has been studied. Read Audience to get an excellent overview or to find out where we need to take audience research next!"
Joke Hermes, Professor of Practice-based Research in Media, Culture and Citizenship at Inholland
University
Table of ContentsIntroduction 1. Audience 2. Anchor 3. Mean 4. Feel 5. Work 6. The Digital Circuit
