Description
Book SynopsisIncreased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media.
This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings.
Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.
Table of ContentsChapter 1. Artisan Entrepreneurship: An Overview; Vanessa Ratten
Chapter 2. Handicraft Entrepreneurship; Vanessa Ratten
Chapter 3. Kazuri Beads – A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business; Natasha Katuta Mwila
Chapter 4. Small Business Owners and Social Media Behaviour: How Entrepreneurs Use and Are Used by New Digital Platforms; Alina Sawy and Dieter Bögenhold
Chapter 5. Wine Artisan Entrepreneurship; Vanessa Ratten
Chapter 6. Crises, Innovation and the Co-opetition: Entrepreneurial Responses to the COVID-19 Crisis; Sandeep Bhasin and Bhawna Kumar
Chapter 7. Portuguese Handicrafts and Artisan Entrepreneurship; Vanessa Ratten, Vitor Braga, and Jose Antonio Oliveira
Chapter 8. Survivability of MSMEs in Maluku: An Analysis on Challenges, Opportunities and Strategic Development; Arthur Sitaniapessy, Petrus Usmanij, and Vanessa Ratten
Chapter 9. Managing Value Co-creation in Partnerships for Sustainability: Towards a Process Model for Stakeholder Integration; Guido Grunwald, Jürgen Schwill, and Anne-Marie Sassenberg
Chapter 10. Funding and Performance Pattern Matrix in the Startup Phase: A Study of Startup MSMEs in Indonesia; Maria Rio Rita, Ari Budi Kristanto, Yeterina Widi Nugrahanti, and Petrus Usmanij
Chapter 11. Artisan Gastronomy in Tourist Destinations: A Business Opportunity; Eduardo Parra-López, Almudena Barrientos-Báez, and José Alberto Martínez-González
Chapter 12. Artisan Entrepreneurship: Future Trends; Vanessa Ratten and Petrus Usmanij
