Description
Book SynopsisArtificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.
Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.
Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.
Trade Review‘This book is current and to the point. It makes a cutting-edge contribution to the field and is an extremely valuable asset for practitioners, students, and researchers alike who are interested in identifying value generated by AI systems in management and discovering opportunities and challenges.’ -- Leon Wang, International Journal of Data Science
‘The analyses put forward, while being characterized by scholarly rigor, are accessible to anyone interested in understanding how AI creates value for management practitioners, be they the practitioners themselves, students, or scholars. The editors boldly choose to promote a holistic view of value creation which does not solely focus on economic performance. The Covid-19 pandemic has made companies more digitally agile, and practitioners must be informed about AI to remain competitive now more than ever. Furthermore, the book does not bow to the general hype around AI but aims at providing a nuanced view of what AI systems are today, based on rigorous empirical investigation rather than speculation. The book is also the perfect springboard for scholars and Phd students who wish to conduct further research related to AI and management, which is a hot topic in academia as well.’ -- Nathan Sorin, Micro & Macro Marketing
‘What Pagani and Champion have achieved with Artificial Intelligence for Sustainable Value Creation
is a seminal pragmatic roadmap prioritizing people and the planet via systems level design. AI technologies empower the metrics of success that humans provide and this book shows why values-driven sustainability is the only path forward for businesses to achieve a purpose driven future for their organizations and the world.’ -- John C. Havens, author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines
‘The editors and the authors are to be congratulated for this important book. They show that AI can play a key, ethical role in the creation of societal, environmental, and business value by helping businesses gain better information, optimise operations, improve products and services, and become more competitive and sustainable.’ -- Luciano Floridi, University of Oxford, UK
‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone who wants to know about the future of business!’ -- Charles Hofacker, Florida State University, US
Table of ContentsContents: Foreword by Luc Julia xiv Acknowledgements xvi Introduction to Artificial Intelligence for Sustainable Value Creation 1 Margherita Pagani and Renaud Champion PART I HUMAN-CENTRIC AI 1 Creating business value through human-centric AI 9 Margherita Pagani and Renaud Champion 2 Value-driven design of AI enabled experiences 32 Yihyun Lim PART II BUSINESS VALUE 3 Digital platform ecosystems: the coming context for AI 55 Omar El Sawy, Milan Miric and Margherita Pagani 4 Unlocking value from AI in financial services: strategic and organizational tradeoffs vs. media narratives 70 Gianvito Lanzolla, Simone Santoni and Christopher Tucci PART III ETHICAL AND SOCIETAL VALUE 5 The challenge of responsible AI 99 Christine Balagué 6 A model of fair and explainable artificial intelligence 122 Amy Wenxuan Ding 7 Ethical maintenance of artificial intelligence systems 151 Boris Düdder, Florian Möslein, Norman Stürtz, Magnus Westerlund and Roberto V. Zicari Afterword 172 Margherita Pagani and Renaud Champion Index
