Description
Book SynopsisThe Architect's Essentials of Professional Practice Series provides substantive information on the business of architecture, and its affiliated professions, to maintain and improve the quality of the professional and business environment. Each book will be practical, applied, concise, portable, affordable, and user-friendly.
Table of ContentsPreface.
PART I: PROPOSAL PLANNING.
What's So Special About Writing a Proposal?
Setting the Stage for Winning Proposals: Marketing.
Setting the Stage for Winning Proposals: How Much Should You Spend?
Setting the Stage for Winning Proposals: Types of Proposals.
To Bid or Not to Bid? The Go/No-Go Decision.
Your Proposal Strategy.
Your Proposal Plan, Your Team, and the Process.
PART II: PROPOSAL ELEMENTS.
Up Front: Cover Letter, Table of Contents, Executive Summary.
Résumés.
Scope of Services and Approach.
Schedule, Budget, and Fee.
Related Experience.
Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.
PART III: PROPOSAL DEVELOPMENT.
Giving Your Proposal Finesse: Writing and Graphics.
The Red Team Review.
It's Ready, Now What?
PART IV: PROPOSAL PRESENTATION.
Your Presentation Team.
Your Presentation Contents.
Visuals.
Preparing and Rehearsing.
Afterwards.
Index.
