Description

Book Synopsis
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.

This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.

An Introduction to Survey Research, Volume II: Carrying Out the Survey

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    A Paperback by Ernest L. Cowles, Edward Nelson

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      View other formats and editions of An Introduction to Survey Research, Volume II: Carrying Out the Survey by Ernest L. Cowles

      Publisher: Business Expert Press
      Publication Date: 30/03/2019
      ISBN13: 9781949991284, 978-1949991284
      ISBN10:
      Also in:
      Management decision making Research and development management

      Description

      Book Synopsis
      Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.

      This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.

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