Description
Book SynopsisIf you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In
An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Trade ReviewThe definitive road-map to understand the ever-evolving retail landscape, whether for the interested fashion student or savvy industry stalwart. Koumbis breaks down the often intimidating sea of acronyms and jargon associated with the business of selling, charting retail's course from the first "brick and mortar," the trading post, through to the twentieth century shopping metropolis and the emergence of e-tail empires, all the while analyzing the intricacies of consumer and corporate behavior, and provoking discussion through compelling exercises and case studies. An invaluable conversation-shaping text rich with knowledge and expertise. -- Jackie Mallon, writer FashionUnited.com, educator, author 'Silk for the Feed Dogs'
An Introduction to Fashion Retailing provides a fresh look at today’s diverse and continually evolving retail landscape. As an educator I find the case studies, questions, and exercises in each chapter to be a very useful tool for learners to apply new knowledge to real-world scenarios, deepening their understanding. In particular, the content covering retail corporate offices provides a holistic viewpoint on how the various roles and teams within an organization interact to support company strategies, which is a refreshing and unique approach to a topic that is often only discussed in terms of siloed job responsibilities. The trends in retailing discussed are spot on as well, ensuring that instructors and students are aware of changes in the global marketplace such as shifts in consumer demands, the latest developments in physical retail space, as well as the continuing integration of technology into all aspects of the retail sector. This current and relevant information will provide learners with the 21st century knowledge needed to enter the global workforce. -- Ann Mariko Walter, Director - New York City, School of Fashion at Kent State University, USA
Praise for the first edition A must-read for anyone interested in a career in retailing. The visuals, case studies, and industry professional interviews aid learning and provide a realistic view into the retailing industry. This book will serve as a resource for years to come. -- Joi Pratt, Adjunct Professor at Berkeley College, New York, USA/ Retail Market Analyst at The NPD Group, Inc.
Blend[s] information a student should feel surprised and inspired to learn, along with that sound and instructional information that only an industry professional could know. -- Lyn Caponera, Fashion Instructor, Parsons The New School for Design, New York, USA
Reads like today’s students think. Add to this writing style a visual layout that is chock-full of lush images and the book becomes, dare I say it… a page turner! -- R. Scott French, Editor in Chief of TheFashionList.com, CFDA Designer
An easy-to-read and easy-to-understand introductory book on the science of retailing. -- Miguel Martins, University for the Creative Arts - School of Fashion, UK
Table of Contents1. What is Retailing? The History of Retail Understanding the Difference between Retailing and the Retailer Classification of Retailers On-Site Vs. Off-Site Retailing Omnipresent Retail Approaches Case study: LVMH 2. Retail Consumer Markets Consumer Behavior Consumer Profiling Site Selection and Store Location Emerging Domestic and International Markets Case study: Estee Lauder Companies 3. Retail Corporate Offices Retail Corporate Offices Corporate Offices and their Role Strategic Planning Supporting Store Teams Ethics and Corporate Social Responsibility Case Study: Hennes & Mauritz 4. Store Management Store Management and the Back of House HR and Employee Management Store Logistics Merchandise Controls and Loss Prevention Case Study: Kering Group 5. Visual Merchandising and Store Design Visual Merchandising vs. Merchandising Store Design and Environment Visual Merchandising Strategies Case Study: Inditex 6. Trends in Retailing Fast Fashion vs. Slow Fashion Ecommerce and the Online Shopper Mobile Retail, Pop-Up and Concept Stores Retailer and Designer Collaborations Technology in the Retail Sector Case Study: ASOS.com
