Description

Book Synopsis
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If youâve been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.

An Executives Primer on the Strategy of Social Networks

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    £19.94

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    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Paperback by Mason A. Carpenter

    15 in stock

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      Publisher: McGraw-Hill Education
      Publication Date: 7/16/2009
      ISBN13: 9781606490297, 978-1606490297
      ISBN10: 160649029X
      Also in:
      Business and Management

      Description

      Book Synopsis
      This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

      An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If youâve been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.

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