Description
Book SynopsisTable of ContentsForeword ix
Introduction 1
Part I The Concept 7
Chapter 1 The Power of Influence 9
Chapter 2 The Hidden Drivers of Influence 27
Chapter 3 Sequence Is Everything 41
Chapter 4 Self-Awareness and Discovery 63
Part II The Formula 77
Chapter 5 Frames: Window into Your World 79
Chapter 6 Frames in Action 99
Chapter 7 Messages, Concepts, and Value Propositions 113
Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129
Part III The Skills 143
Chapter 9 The Art and Science of Storytelling 145
Chapter 10 Body Language and Presence 163
Chapter 11 Interpersonal Communication: Love and Other Things 189
Chapter 12 The Stress Factor 211
Chapter 13 Putting It All Together and More 225
Notes 243
Acknowledgments 251
About the Author 255
Index 257
