Description

Book Synopsis

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!



Trade Review
“While a great visual record of print advertising of the time, it’s also a social history of the products being sold to Reagan’s America.” * Creative Review *

All-American Ads of the 80s

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    A Hardback by Steven Heller, Jim Heimann

    £28.50

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    RRP £30.00 – you save £1.50 (5%)

    Order before 4pm today for delivery by Fri 2 Oct 2026.

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      Book details

      Publisher Taschen GmbH
      Published 20 May 2022
      ISBN-13 9783836588614
      978-3836588614
      ISBN-10 3836588617
      Also in:
      Art & Photography Design and llustration Business, Finance & Law Advertising

      Description

      Book Synopsis

      With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

      Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!



      Trade Review
      “While a great visual record of print advertising of the time, it’s also a social history of the products being sold to Reagan’s America.” * Creative Review *

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