Description
Book SynopsisEvaluation-oriented instructional design that delivers business results.
Rethink how to design training instruction to meet bottom-line business goals. With his eight-step framework for measurement and evaluation-focused instructional design, Kristopher Newbauer offers a straightforward process for helping instructional designers and talent development (TD) leaders demonstrate and actualize their value while also transforming their attitude toward an often-dreaded practice.
With Aligning Instructional Design With Business Goals, improve your business acumen by adopting the language of your business leaders. Enhance the partnership among measurement and evaluation specialists, instructional designers, and business leaders to improve the TD function. Uncover the root cause of performance gaps to design more meaningful instruction—and thus increase ROI.
With case studies and examples to illustrate, learn to:
- Promote your TD function as a strategy for achieving business goals.
- Ensure TD programs are aligned to the company’s strategic objectives.
- Design and develop effective TD programs.
- Demonstrate to business leaders measurable added value in revenue and employee success.
Trade Review“The book does an excellent job of focusing on the ‘how,’ which I love. Every practitioner can benefit from developing their business acumen in clear and focused ways. It is a winner—a practical book that our profession needs.”
—Elaine Biech, Author, Washington Post Bestselling The Art and Science of Training
“This book is a game changer. If we are to become critical to the success of our clients, we need to think like the business. Kristopher Newbauer expertly unifies enablement rigor and business acumen, guiding L&D professionals to solve true business challenges aligned to key business priorities backed by meaningful business impact.”
—Jaimie Krause, PhD, Director, L&D, Indeed
“While sponsors and supporters of talent development want a connection to impact measures, they rarely see it. This new book provides proven strategies and techniques to deliver impact with important and strategic programs.”
—Jack J. Phillips, Chairman, ROI Institute; Author; Recipient of the ATD Thought Leader Award
“To show the value of what you do, you must create value in what you do, as defined by those who care about what you do. Reading this book is the first step in doing just that.”
—Patti P. Phillips, CEO, ROI Institute; Co-Author, Show the Value of What You; Recipient of the ATD Thought Leader Award
"The key messages and tools in this book are reinforced with referenced material and examples drawn from personal, real-world cases. By emphasizing continuous evaluation using hard-data measures and speaking the language of business, Kris has created book for any professional striving to demonstrate talent development’s contributions to overall organizational success."
—Harold Stolovich and Erica Keeps, Authors, Telling Ain't Training, Training Ain't Performance, and Know-How
“This book will help instructional designers to take a more business-oriented approach, which will be very valuable. I especially like the business focus. The profession needs to improve its business acumen and approach learning from a business point of view, and this book will certainly help in this effort.”
—David Vance, Executive Director, Center for Talent Reporting; Former CLO, Caterpillar
Table of ContentsForeword
Introduction
Part 1: Foundations for Making Your Case
Ch 1: Talent Development as Business Development
Ch 2: Connect to Your Stakeholders
Ch 3: Position Your TD Function to Produce Results
Ch 4: Develop Your Business Acumen
Part 2: The Eight-Step Evaluation-Focused Instructional Design Framework
Ch 5: Proactively Identify Business Needs
Ch 6: Define Success
Ch 7: Design Curriculum with Evaluation in Mind
Conclusion
Appendix A. The Three Learning Domains
Appendix B. Applying the Five Levels of Evaluation
Appendix C. General Guidelines for Evaluation
References
Index
About the Author
About ATD
