Description

Book Synopsis
Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

Table of Contents
Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index

Agricultural Marketing 2e Oxford science publications

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A Paperback by John Barker

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    View other formats and editions of Agricultural Marketing 2e Oxford science publications by John Barker

    Publisher: Oxford University Press
    Publication Date: 1/18/1990 12:00:00 AM
    ISBN13: 9780198594925, 978-0198594925
    ISBN10: 0198594925
    Also in:
    Agriculture and agribusiness

    Description

    Book Synopsis
    Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

    Table of Contents
    Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index

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