Description

Book Synopsis
Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

Table of Contents
Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index

Agricultural Marketing 2e Oxford science publications

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    A Paperback by John Barker

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      Book details

      Publisher Oxford University Press
      Published 1/18/1990 12:00:00 AM
      ISBN-13 9780198594925
      978-0198594925
      ISBN-10 0198594925
      Also in:
      Business, Finance & Law Agriculture and agribusiness

      Description

      Book Synopsis
      Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

      Table of Contents
      Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index

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