Description
Book SynopsisIts clear, easy-to-understand and inclusion of tips and information for students seeking a career in Ag communications makes
Agricultural Communication: Changes and Challenges a good choice for those seeking a textbook introduction to the field.
--
Tracy Irani, University of Florida in
Journalism & Mass Communication Educator, Winter 2001
This book encourages readers to ask some straightforward questions about the direction of agricultural communication programs.
--Robin Shepard, University of Wisconsin, Madison in Journal of Applied Communications, Volume 84, No.4, 2000
Although written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information,
Table of Contents
Preface.
Acknowledgments.
Chapter 1 Agricultural Communications Across the Ages.
Chapter 2 The New Age of Agriculture.
Chapter 3 The Age of Choice.
Chapter 4 The Age of Discovery: Research in Agricultural Communications.
Chapter 5 Nexus of Ideas.
Appendix.
References.
Index
