Description

Book Synopsis

Introduction 

1. Luxury Marketing 

1.1 Definition and unique characteristics of luxury  

1.2 The evolution of luxury consumption behaviors 

2. Luxury and Sustainability 

2.1 Apparent paradoxes of sustainability and luxury  

2.2 The inherent sustainability of luxury products 

2.3 Emerging themes of sustainable luxury 

3. Luxury Aesthetics 

3.1. Aesthetics in marketing 

3.2. Aesthetics in luxury 

3.3. Neuroaesthetics 

4. Cases from Fashion and Tourism Industry 

4.1 The Fashion Industry 

4.2 The Tourism Industry 

5. Towards a new model of Sustainable Luxury Consumption: Managerial Insights and Future Research Direction  

Aesthetics and Sustainable Luxury Consumption

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    A Hardback by Alba D’Aniello

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      Publisher: Palgrave Macmillan
      Publication Date: 11/9/2025
      ISBN13: 9783031968327, 978-3031968327
      ISBN10: 3031968328

      Description

      Book Synopsis

      Introduction 

      1. Luxury Marketing 

      1.1 Definition and unique characteristics of luxury  

      1.2 The evolution of luxury consumption behaviors 

      2. Luxury and Sustainability 

      2.1 Apparent paradoxes of sustainability and luxury  

      2.2 The inherent sustainability of luxury products 

      2.3 Emerging themes of sustainable luxury 

      3. Luxury Aesthetics 

      3.1. Aesthetics in marketing 

      3.2. Aesthetics in luxury 

      3.3. Neuroaesthetics 

      4. Cases from Fashion and Tourism Industry 

      4.1 The Fashion Industry 

      4.2 The Tourism Industry 

      5. Towards a new model of Sustainable Luxury Consumption: Managerial Insights and Future Research Direction  

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