Description

Book Synopsis
An in-depth study of outdoor advertising since the early 19th-century.

Trade Review
'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)
'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)
'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

Table of Contents
Ten chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.

Advertising Outdoors

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    £22.46

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    RRP £24.95 – you save £2.49 (9%)

    Order before 4pm today for delivery by Thu 2 Jul 2026.

    A Paperback / softback by David Bernstein

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Advertising Outdoors by David Bernstein

      Publisher: Phaidon Press Ltd
      Publication Date: 01/03/2004
      ISBN13: 9780714843865, 978-0714843865
      ISBN10: 0714843865
      Also in:
      Media, entertainment, information

      Description

      Book Synopsis
      An in-depth study of outdoor advertising since the early 19th-century.

      Trade Review
      'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)
      'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)
      '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

      Table of Contents
      Ten chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.

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