Description

Book Synopsis

Advertising is everywhere.

Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.

What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.

So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Advertising in the Digital Age

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    A Paperback by Joyce Costello

    £38.99

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    Order before 4pm on Saturday for delivery by Tue 17 Nov 2026.

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      Book details

      Publisher Sage Publications
      Imprint Sage Publications Ltd
      Published 22 January 2024
      ISBN-13 9781529601978
      978-1529601978
      ISBN-10 1529601975
      Also in:
      Advertising and society

      Description

      Book Synopsis

      Advertising is everywhere.

      Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.

      What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.

      So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

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