Description

Book Synopsis
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

Trade Review
Reviewed in: CHOICE, 52/5 (2015), S. Skaggs

Advertising and Design: Interdisciplinary

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    A Paperback / softback by Beate Flath, Eva Klein

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      Publisher: Transcript Verlag
      Publication Date: 15/03/2014
      ISBN13: 9783837623482, 978-3837623482
      ISBN10: 3837623483
      Also in:
      Design and llustration

      Description

      Book Synopsis
      The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

      Trade Review
      Reviewed in: CHOICE, 52/5 (2015), S. Skaggs

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