Description
Book SynopsisThe authors of this book examine the latest research in business and management. Chapter One demonstrates how Business Process Management Notation (BPMN) interacts with the social constructs and dynamics of Virtual Communities (VCs). Chapter Two examines the moderating role of individual consumer culture on the relationship between web design, visual appearance, social networking services, consumer behaviour, privacy, security, emotions, interpersonal trust (iTrust), cognitive and affect-based trust concerning online purchasing intentions. Chapter Three uses results from a 2015 National Public Radio/Robert Wood Johnson Foundation/Harvard T.H. Chan School of Public Health survey of 8038 US adults nationwide and in seven selected states to illuminate the self-reported experiences of health care consumers. Chapter Four discusses implications for tracking the behavioural health workforce in rural communities. Chapter Five presents a case for integrating social marketing practices and business principles into dissemination projects. Chapter Six identifies the extent to which non-manufacturing overhead costs are included in product costs used in decision making; the influences on their inclusion or exclusion; and the methods used to include them. Chapter Seven describes market culture and places of marketing in Senegal. Chapter Eight discusses the marketing mix of agri-food products tailored to the African context and offers guidance to industrial companies, retailers as well as local small and medium enterprises (SMEs).
