Description
Book SynopsisThis edited volume includes eight chapters describing recent advances in business and management studies. Chapter One studies how marketing actions can help reduce and prevent food waste in developed countries. Chapter Two examines whether advertising behaves differently over alternative phases of the business cycle. Chapter Three analyses new crowdfunding systems that are emerging in large Chinese technology companies such as Tencent and WeChat. Chapter Four looks at the influence of a graduate program on students' decision whether to pursue a career in entrepreneurship. Chapter Five introduces the Economic Value Added model to allow for a cost-benefit analysis of people investments. Chapter Six explores how altruism positively impacts a firm's performance by strengthening organisational resilience. Chapter Seven discusses how advertisers are adapting a strategy of communicating shared values, such as support for underprivileged groups, to build relationships with socially conscious customers. Finally, Chapter Eight investigates the quantitative importance of the presence of shocks to the depreciation rate of capital for the magnitude of cyclical fluctuations in Bulgaria.
Table of ContentsPreface; Prevention of Food Waste: Proposals in Developed Countries from a Marketing Perspective; Asymmetries in Advertising Sensitivity to Business Cycles; New Forms and Strategies of Charitable Crowdfunding in Chinese Tech Companies: The Case of Tencent; Entrepreneurship as a Career Option for Graduate Students; Resolving the Tower of Babel Dilemma for People Investments: Cost-Benefit Analysis for Organizational Design, Training, and Development; How Altruism Increases Firm Performance: The Role of Organizational Resilience; Evolution of Advertising Messages: From Facts over Emotional Appeal to Shared Values; How Quantitatively Important Are the Shocks to Capital Depreciation Rate for Business Cycle Fluctuations? Lessons for Bulgaria (1999-2019); Index.
