Description

Book Synopsis


Table of Contents

List of Tables, Figures, and Exhibits xv

Foreword xix

Preface xxiii

Acknowledgments xxix

The Editors xxxiii

Author Bios xxxvii

Part One: Philanthropic Concepts For Fundraising 1

1 Developing a Personal Philosophy of Fundraising 3
Eugene R. Tempel and Sarah K. Nathan

2 A Commitment to Ethical Fundraising 13
Anne Bergeron and Eugene R. Tempel

3 Legal Aspects of Fundraising 23
Philip M. Purcell

4 Theory in Fundraising 35
Ruth K. Hansen

5 The Joy of Giving 45
Sara Konrath

Part Two: Contemporary Dynamics Of Fundraising 57

6 The Philanthropic Context for Fundraising 59
Pat Danahey Janin and Dwight F. Burlingame

7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69
Amir Pasic

8 Fundraising across Nonprofit Subsectors 79
Anna Pruitt

9 Global Philanthropy and Cross-Cultural Fundraising 91
Charles Sellen and Lilya Wagner

10 Fundraising for Advocacy and Social Change 103
Shariq Siddiqui and Katherine Badertscher

Part Three: An Organizational Foundation For Fundraising 113

11 Preparing the Organization for Fundraising 115
Jane Chu

12 Building a Comprehensive Fundraising Program 127
Jeri Patricia Gabbert and Paula J. Jenkins

13 Articulating a Case for Support 141
Timothy L. Seiler

14 Identifying and Qualifying Potential Donors 153
Catherine Brown and LaKoya S. Gardner

15 Budgeting and Evaluation in Fundraising 167
Erik J. Daubert

16 Marketing for Strategic Fundraising 183
Aja May Pirtle and Margaret M. Maxwell

17 Integrating Principles of Donor Relations 195
Patrick C. Dwyer and Susan B. Perry

Part Four: The Fundraising Team 205

18 Fundraisers: Stewards of Philanthropy 207
Genevieve G. Shaker and Sarah K. Nathan

19 Fundraising Planning, Management, and Leadership 217
Bill Stanczykiewicz

20 Engaging the Board for Fundraising 229
M. Gasby Brown

21 Working with Volunteer Fundraisers 243
Tyrone McKinley Freeman and Beth Breeze

Part Five: Building And Supporting The Donor Base 255

22 The Annual Giving Program 257
Sarah K. Nathan

23 Crafting Compelling Appeals 269
Heather A. O’Connor

24 Developing Digital Fundraising Strategies 279
Nathan Hand and Yannan Li

25 Planning Events with Purpose 293
Roberta L. Donahue and Caitlin Deranek Stewart

Part Six: Engaging The Diversity Of Individual Donors 305

26 Understanding Individual Donors 307
Pamala Wiepking

27 The Role of Religion in Giving 319
David P. King and Rafia Khader

28 Women and Philanthropy 329
Jeannie Infante Sager and Debra J. Mesch

29 Philanthropy among Communities of Color 337
Una Osili and Sarah King Bhetaria

30 LGBTQ Philanthropy 347
Elizabeth J. Dale

31 Differentiating Generations and Their Giving 357
Patricia Snell Herzog

32 High Net Worth Household Giving Insights 367
Patrick Rooney, Kidist Yasin, and Lijun He

Part Seven: Strategies For Major Donors And Institutional Funders 379

33 Co-Creating Major Gifts 381
Maarten Bout and James M. Hodge

34 The Invitation to Give 393
Genevieve G. Shaker

35 Campaign Essentials 405
Aaron Conley

36 Planned Giving Principles 419
Russell N. James III

37 Donor-Advised Fund (DAF) Basics 429
Danielle Vance-McMullen and H. Daniel Heist

38 Overview of Grantmaking Foundations 441
Pat Danahey Janin and Angela Logan

39 Business Sector Fundraising 453
Dwight F. Burlingame and Bill Stanczykiewicz

References 465

Index 513

Achieving Excellence in Fundraising

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    A Hardback by Genevieve G. Shaker, Eugene R. Tempel, Sarah K. Nathan

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      Publisher: John Wiley & Sons Inc
      Publication Date: 04/03/2022
      ISBN13: 9781119763758, 978-1119763758
      ISBN10: 1119763754
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis


      Table of Contents

      List of Tables, Figures, and Exhibits xv

      Foreword xix

      Preface xxiii

      Acknowledgments xxix

      The Editors xxxiii

      Author Bios xxxvii

      Part One: Philanthropic Concepts For Fundraising 1

      1 Developing a Personal Philosophy of Fundraising 3
      Eugene R. Tempel and Sarah K. Nathan

      2 A Commitment to Ethical Fundraising 13
      Anne Bergeron and Eugene R. Tempel

      3 Legal Aspects of Fundraising 23
      Philip M. Purcell

      4 Theory in Fundraising 35
      Ruth K. Hansen

      5 The Joy of Giving 45
      Sara Konrath

      Part Two: Contemporary Dynamics Of Fundraising 57

      6 The Philanthropic Context for Fundraising 59
      Pat Danahey Janin and Dwight F. Burlingame

      7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69
      Amir Pasic

      8 Fundraising across Nonprofit Subsectors 79
      Anna Pruitt

      9 Global Philanthropy and Cross-Cultural Fundraising 91
      Charles Sellen and Lilya Wagner

      10 Fundraising for Advocacy and Social Change 103
      Shariq Siddiqui and Katherine Badertscher

      Part Three: An Organizational Foundation For Fundraising 113

      11 Preparing the Organization for Fundraising 115
      Jane Chu

      12 Building a Comprehensive Fundraising Program 127
      Jeri Patricia Gabbert and Paula J. Jenkins

      13 Articulating a Case for Support 141
      Timothy L. Seiler

      14 Identifying and Qualifying Potential Donors 153
      Catherine Brown and LaKoya S. Gardner

      15 Budgeting and Evaluation in Fundraising 167
      Erik J. Daubert

      16 Marketing for Strategic Fundraising 183
      Aja May Pirtle and Margaret M. Maxwell

      17 Integrating Principles of Donor Relations 195
      Patrick C. Dwyer and Susan B. Perry

      Part Four: The Fundraising Team 205

      18 Fundraisers: Stewards of Philanthropy 207
      Genevieve G. Shaker and Sarah K. Nathan

      19 Fundraising Planning, Management, and Leadership 217
      Bill Stanczykiewicz

      20 Engaging the Board for Fundraising 229
      M. Gasby Brown

      21 Working with Volunteer Fundraisers 243
      Tyrone McKinley Freeman and Beth Breeze

      Part Five: Building And Supporting The Donor Base 255

      22 The Annual Giving Program 257
      Sarah K. Nathan

      23 Crafting Compelling Appeals 269
      Heather A. O’Connor

      24 Developing Digital Fundraising Strategies 279
      Nathan Hand and Yannan Li

      25 Planning Events with Purpose 293
      Roberta L. Donahue and Caitlin Deranek Stewart

      Part Six: Engaging The Diversity Of Individual Donors 305

      26 Understanding Individual Donors 307
      Pamala Wiepking

      27 The Role of Religion in Giving 319
      David P. King and Rafia Khader

      28 Women and Philanthropy 329
      Jeannie Infante Sager and Debra J. Mesch

      29 Philanthropy among Communities of Color 337
      Una Osili and Sarah King Bhetaria

      30 LGBTQ Philanthropy 347
      Elizabeth J. Dale

      31 Differentiating Generations and Their Giving 357
      Patricia Snell Herzog

      32 High Net Worth Household Giving Insights 367
      Patrick Rooney, Kidist Yasin, and Lijun He

      Part Seven: Strategies For Major Donors And Institutional Funders 379

      33 Co-Creating Major Gifts 381
      Maarten Bout and James M. Hodge

      34 The Invitation to Give 393
      Genevieve G. Shaker

      35 Campaign Essentials 405
      Aaron Conley

      36 Planned Giving Principles 419
      Russell N. James III

      37 Donor-Advised Fund (DAF) Basics 429
      Danielle Vance-McMullen and H. Daniel Heist

      38 Overview of Grantmaking Foundations 441
      Pat Danahey Janin and Angela Logan

      39 Business Sector Fundraising 453
      Dwight F. Burlingame and Bill Stanczykiewicz

      References 465

      Index 513

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