Description

Book Synopsis

Part 1: Relationships and Merchant Exchange.- Chapter 1- Introduction: Commerce defined.- Chapter 2- Trade, commercial relations, and the relationship.- Chapter 3 - Interaction, Exchange and Transaction.- Chapter 4 - Opportunism and normativity in the commercial relationship.- Part 2: Trade, merchandise and markets.- Chapter 5 - The centrality of the commodity in the commercial relationship and the commoditization process Chapter 6 - The process of generalised commoditization.- Chapter 7 – Exchange, trade and markets.- Chapter 8 - The market as an abstraction.- Chapter 9 – Commerce Formalized: Mathematical formulations and geometrical metaphors.- Part 3: commerce dynamics.- Chapter 10 - Fundamental relational mechanisms underlying trade and exchange.- Chapter 11 - Reciprocity and trust.- Chapter 12 - Collective commercial dynamics.- Chapter 13 - Virtual commerce relationships.- Part 4: Applications.- Chapter 14 - Commerce and police.- Chapter 15 - Mandates and commercial intermediation.- Chapter 16 - Labour market, instrumentalization and commerce in oneself and others.- Chapter 17 - The undue divorce between deals and relationships.

About Commerce

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    A Hardback by Jean-Claude Usunier

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      Book details

      Publisher Palgrave Macmillan
      Published 25 May 2025
      ISBN-13 9783031866722
      978-3031866722
      Also in:
      Retail and wholesale industries

      Description

      Book Synopsis

      Part 1: Relationships and Merchant Exchange.- Chapter 1- Introduction: Commerce defined.- Chapter 2- Trade, commercial relations, and the relationship.- Chapter 3 - Interaction, Exchange and Transaction.- Chapter 4 - Opportunism and normativity in the commercial relationship.- Part 2: Trade, merchandise and markets.- Chapter 5 - The centrality of the commodity in the commercial relationship and the commoditization process Chapter 6 - The process of generalised commoditization.- Chapter 7 – Exchange, trade and markets.- Chapter 8 - The market as an abstraction.- Chapter 9 – Commerce Formalized: Mathematical formulations and geometrical metaphors.- Part 3: commerce dynamics.- Chapter 10 - Fundamental relational mechanisms underlying trade and exchange.- Chapter 11 - Reciprocity and trust.- Chapter 12 - Collective commercial dynamics.- Chapter 13 - Virtual commerce relationships.- Part 4: Applications.- Chapter 14 - Commerce and police.- Chapter 15 - Mandates and commercial intermediation.- Chapter 16 - Labour market, instrumentalization and commerce in oneself and others.- Chapter 17 - The undue divorce between deals and relationships.

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