Description
Book SynopsisIn A LIFE WORTH LIVING, Michael Smurfit tells his own life story and that of the company he built. He documents the Smurfit Group's seemingly inexorable growth from humble beginnings, the challenges faced and overcome, and the many deals that continually doubled the size of the business every three or four years. He shows his 'logical opportunism
Trade ReviewTHE AUTOBIOGRAPHYA Life Worth Living A Life Worth Living A LIFE WORTH LIVING is a page-turner - a fascinating story, just the present for one's favourite entrepreneur. The Market, Enterprise Ireland, Summer 2014 He is undoubtedly one of the greatest business leaders in Irish history, a superb deal-maker who has improved the lives of millions. - Smurfit provides chapter and verse on how he built up Ireland's first-ever multinational corporation. Andrew Lynch, The Sunday Business Post, 4 May 2014 - it should be required reading for any aspiring young business man or woman in Ireland. Sean Farrell, Irish Independent, 5 April 2014 The book gives many insights into the growth of the Smurfit Group's empire over the years, its roots, its key move into the US, where it was taken private, and the subsequent float as Smurfit Kappa. Ex Post Facto, The Sunday Business Post, 6 April 2014 In the book, he shows his 'logical opportunism' in action and explains how the Smurfit culture and systems provided a world-beating competitive advantage. Social & Personal, May 2014 Was Michael Smurfit Ireland's greatest businessman of the last century? There are certainly very few like him, or even close. Tom Lyons, The Irish Times, 3 April 2014
