Description

Book Synopsis

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an adver

A History of Advertising

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    A Paperback by Jef I Richards

    £35.00

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      Book details

      Publisher Rowman & Littlefield Publishers
      Published 7/25/2024
      ISBN-13 9781538199565
      978-1538199565
      ISBN-10 1538199564
      Also in:
      Communication studies

      Description

      Book Synopsis

      Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

      This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

      Part textbook, part reference, the book is an adver

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