Description

Book Synopsis
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

A Beginner's Guide to Mobile Marketing

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    Order before 4pm tomorrow for delivery by Tue 23 Jun 2026.

    A Paperback by Karen Mishra, Molly Garris


      View other formats and editions of A Beginner's Guide to Mobile Marketing by Karen Mishra

      Publisher: Business Expert Press
      Publication Date: 30/12/2014
      ISBN13: 9781606498408, 978-1606498408
      ISBN10:
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      Description

      Book Synopsis
      This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

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