Description
Book SynopsisAn inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live.
Trade Review"a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015)
“Morgan and Barden have produced a thought-provoking book for leaders and entrepreneurs looking to inject fresh thinking into their perspectives on business”. (The Irish Times, May 2015)
“..there are tons of inspiring and interesting case studies….it will inspire, guide and challenge you to find your way around – if not over – that hurdle you currently face.” (Marketing, June 2015)
“..in the assured hands of Morgan and Barden, it’s a gentle but insistent boot up the backside for anyone who wants to improve their business – or personal – performance” (PR Week, July 2015)
Table of ContentsIntroduction 1
The beauty in constraint, and why it matters
1. Victim, Neutralizer, & Transformer 16
Our starting relationship with constraints
2. Break Path Dependence 34
The behaviors and practices that stop us seeing opportunity in constraint
3. Ask Propelling Questions 56
How to frame the constraint to force breakthrough
4. Can-If 78
How to find solutions to constraint-driven problems
5. Creating Abundance 102
How to see and access resources we don’t have
6. Activating Emotions 124
How to fuel tenacity on the journey
7. The Fertile Zero 146
Learning from people who succeeded with next to nothing
8. Constraint-Driven Cultures 172
How big companies have learned to love constraints
9. Scarcity and Abundance 194
Why this capability is so important to all of us today
10. Making Constraints Beautiful 208
How to use the ABC approach
11. Leadership & The Future of Constraints 224
The opportunity for progress
Notes and Sources 235
Bibliography and Further Reading 249
Image Credits 251
Appendix 253
Thanks and Acknowledgments 263
Index 267
