Description

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.

Important topics covered include:

  • Strategies for promoting bequests
  • Incorporating planned giving into capital campaigns
  • Developing planned giving marketing plans
  • Acquiring testimonials
  • Identifying planned gift expectancies
  • Planning guidebooks
  • Attracting planned gifts
  • Life insurance gifts
  • Residual bequests
  • Preserving planned gift expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

92 Strategies for Marketing Planned Gifts

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£55.00

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Usually despatched within 5 days
Paperback / softback by Scott C. Stevenson

1 in stock

Short Description:

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/07/2013
    ISBN13: 9781118690451, 978-1118690451
    ISBN10: 1118690451

    Number of Pages: 50

    Non Fiction , Business, Finance & Law

    Description

    Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.

    Important topics covered include:

    • Strategies for promoting bequests
    • Incorporating planned giving into capital campaigns
    • Developing planned giving marketing plans
    • Acquiring testimonials
    • Identifying planned gift expectancies
    • Planning guidebooks
    • Attracting planned gifts
    • Life insurance gifts
    • Residual bequests
    • Preserving planned gift expectancies
    • Prospect management
    • Referral forms
    • Donor/prospect communication
    • Employee giving
    Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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