Description

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

  • Newsworthy events
  • Organizational branding
  • Radio pitches
  • Collaboration
  • Outdoor advertising
  • Using well known faces
  • Editorials
  • Effective communications
  • Press releases and media blogs
  • Online press kits
  • Community profiles
  • Twitter
  • Special events
  • Marketing campaigns
  • Radio and TV exposure

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

90 Great Publicity Ideas for Nonprofits

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£55.00

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Paperback / softback by Scott C. Stevenson

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Short Description:

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/07/2013
    ISBN13: 9781118692066, 978-1118692066
    ISBN10: 1118692063

    Number of Pages: 52

    Non Fiction , Business, Finance & Law

    Description

    Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

    Important topics covered include:

    • Newsworthy events
    • Organizational branding
    • Radio pitches
    • Collaboration
    • Outdoor advertising
    • Using well known faces
    • Editorials
    • Effective communications
    • Press releases and media blogs
    • Online press kits
    • Community profiles
    • Twitter
    • Special events
    • Marketing campaigns
    • Radio and TV exposure

    Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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