Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

  • Newsworthy events
  • Organizational branding
  • Radio pitches
  • Collaboration
  • Outdoor advertising
  • Using well known faces
  • Editorials
  • Effective communications
  • Press releases and media blogs
  • Online press kits
  • Community profiles
  • Twitter
  • Special events
  • Marketing campaigns
  • Radio and TV exposure

Please note that some content featured in the o

90 Great Publicity Ideas for Nonprofits

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    £49.50

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    RRP £55.00 – you save £5.50 (10%)

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    A Paperback / softback by Scott C. Stevenson

    2 in stock

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      View other formats and editions of 90 Great Publicity Ideas for Nonprofits by Scott C. Stevenson

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118692066, 978-1118692066
      ISBN10: 1118692063

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

      Important topics covered include:

      • Newsworthy events
      • Organizational branding
      • Radio pitches
      • Collaboration
      • Outdoor advertising
      • Using well known faces
      • Editorials
      • Effective communications
      • Press releases and media blogs
      • Online press kits
      • Community profiles
      • Twitter
      • Special events
      • Marketing campaigns
      • Radio and TV exposure

      Please note that some content featured in the o

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