Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

  • Motivating non-donors
  • Attracting first-time corporate donors
  • Annual giving strategies: Restricted gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing return on direct mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

138 Ways to Generate New Firsttime Gifts

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    A Paperback / softback by Scott C. Stevenson

    3 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118691755, 978-1118691755
      ISBN10: 111869175X

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

      Important topics covered include:

      • Motivating non-donors
      • Attracting first-time corporate donors
      • Annual giving strategies: Restricted gifts
      • Employee giving
      • Social media outreach
      • In-kind gifts
      • Increasing return on direct mail appeals
      • Online giving
      • Prospect research
      • Monthly and annual appeals
      • Expanding your prospect database

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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