Search results for ""Christine Domegan" "Social Marketing""

Book SynopsisSocial Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will Table of Contents1. Delivering global change: how social marketing can make a difference, 2. The four social marketing orientations, 3. The shoulders of giants: why theory matters, 4. Strategic planning: the social marketer’s roadmap, 5. Research: the social marketer’s satnav, 6. How social marketers communicate: the search for compelling content, 7. Critical marketing: addressing the commercial determinants of ill-health and planetary harm, 8. Alternatives: in search of new wisdom, 9. Ethics, morality and human rights in social marketing, 10. Systems social marketing, Social marketing case studies from around the world, 1. Encouraging sustainable energy performance in multi-stakeholder systemic school environment: the ENERGE project, 2. Trust the meat thermometer, 3. Acting on the climate crisis through the arts and culture: A social innovation journey at the city of Águeda, 4. Making Australian universities culturally safe places for first nations peoples, 5. "What could masculinity be?": using participatory co-design to define and support healthier masculinities, 6. "Standing Strong Together": a culturally appropriate adaptation for a social and emotional well-being intervention in an Australian First Nations community, 7. The humble egg in Malawi, 8. Turning the tide on poor Blue Space quality through stakeholder engagement – Lessons from PIER, 9. Evaluating real change in the real world: creativity, connection and the unseen as felt evidence in aspiring communities, 10. Leaf collective: piloting a social marketing approach to remove eucalypt leaves from stormwater drains, 11. Logan City Council wildlife movement campaign, 12. Tackling gender inequality and promoting a healthy lifestyle: the women in sport roadshow, 13. The role of civil society in advancing the sugar-sweetened beverages tax policy in Mexico, 14. The Baby Killer revisited: regulating the marketing of breast milk substitutes, 15. Healthy breakfasts in Armenia, 16. Social marketing at multiple levels of the fashion system with fashion revolution, 17. Autism: change your reactions, 18. Active play for 0–3 years old in Galway city

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Book SynopsisWith a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. WymerTrade Review'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading.' --Michael Rothschild, University of Wisconsin, MadisonTable of ContentsContents: Acknowledgments 1. Introduction PART I: THEORIES AND THEIR USES IN SOCIAL MARKETING 2. Theories and Their Uses in Social Marketing Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen PART II: RATIONAL – ECONOMIC MODELS (COGNITIVE MODELS) 3. Rational Economic Models (Cognitive Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 4. Case study: Using the Theory of Planned Behaviour to Assess Blood Donation Intentions amongst African Migrants in Australia Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten and Andre M. N. Renzaho 5. Rational Economic Models (Cognitive Models) Summary PART III: BEHAVIOURAL MODELS (CONATIVE MODELS) 6. Behavioural Models (Conative Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 7. Case study: Using Social Cognitive Theory and Social Support Coping Theory to Improve Breastfeeding Duration Rates: MumBubConnect Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton 8. Behavioural (Conative Models) Models Summary PART IV: EMOTIONAL MODELS (AFFECTIVE MODELS) 9. Emotional Models (Affective Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 10. Case study: Hello Sunday Morning!: Towards ‘Practices’ of Responsible Drinking Marie-Louise Fry 11. Emotional Models (Affective Models) Summary PART V: SOCIO-CULTURAL ECOLOGICAL MODELS 12. Socio-cultural Ecological Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 13. Case Study: Micro-meso-level Theory – Consumer Socialization and Consumption of Clothes Karin M. Ekström 14. Case Study: Meso-Macro Level Theory – DrinkWise: Investing in Generational Social Change Josephine Previte, Linda Brennan and John Scott 15. Socio-cultural Ecological Models Summary PART VI: MULTI-THEORY MODELS 16. Multi-theory Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 17. Case Study: ‘Greenwich Get Active’ – Mobilising a Whole Community to Get Active Matt Howick 18. Case Study: Waves of Change – Collaborative Design for Tomorrow’s World Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome 19. Multi-theory Models Summary PART VII: ‘BUYING’ OR ‘CONSUMER’ BEHAVIOUR DECISION MODELS 20. ‘Buying’ or ‘Consumer’ Behaviour Decision Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 21. Case Study: Which Theory is More Effective for Predicting Hotel Guest Participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory? Walter Wymer 22. ‘Buying’ or ‘Consumer’ Behaviour Theories Summary PART VIII: SOCIAL CHANGE MODELS IN SOCIAL MARKETING 23. Social Change Models in Social Marketing Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 24. Case Study: A Social Marketing Approach for Increasing Community Coalitions’ Adoption of Evidence-Based Policy Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright 25. Social Change Models in Social Marketing Summary PART IX: SOCIAL MARKETING AND BEHAVIOUR CHANGE: WHERE TO FROM HERE? 26. Social Marketing and Behaviour Change: Where to From Here? Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen Index

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