Search results for """ "Copywriting Hipnótico""

Book SynopsisDiscover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want.Trade Review"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)Table of ContentsAuthor’s Warning. Acknowledgments. Introduction John Burton. 1 It’s Time to Awaken. 2 Stop! Do This First. 3 What Is Impossible? 4 A Disclaimer. 5 A Beginning. 6 Agatha Christie Proves Hypnotic Writing Exists. 7 My Secret to Hypnotic Writing. 8 You Can’t Even Bribe Me to Read a Lousy Letter! 9 What Is Hypnotic Writing? 10 Hypnotic Writing: A Case Study. 11 The Great Intimacy Secret. 12 What’s More Important than Copy? 13 Hypnotic Writing Controlled Study. 14 How I Learned the Secret of Hypnotic Writing. 15 What Is Hypnosis? 16 Two Ways to Cause Action. 17 What About Your Web Site? 18 How Long Is Too Long? 19 What Every Reader Wants to Know. 20 The Hypnotic Power of Repetition. 21 The Inner Game of Hypnotic Writing. 22 Imitation Sugar Is Sweet, Too! 23 How to Jump-Start the Muse. 24 How to Nail Your Reader’s Attention. 25 How to Make Your Writing Walk, Talk, and Breathe. 26 Give Me Some Meat! 27 A Writing Lesson from the World’s Greatest Hypnotist. 28 Electrifying Tips for Creating Breakthrough Writing. 29 A Case against Perfection. 30 How to Persuade Readers to Your Side. 31 Warp Speed Editing Secrets Worth Killing For. 32 How to Make Your Writing Sexy. 33 How People Think. 34 How to Create Hypnotic Stories. 35 How to Control the “Command Center” in Your Prospect’s Mind. 36 The One Hypnotic Command That Always Works. 37 What I Learned from The Sea Wolf . 38 Your Turning Point Message. 39 What Everyone Will Always Read. 40 Your Connotation Is Showing. 41 What Are My Secrets for Writing Hypnotic Selling Stories? 42 Hypnotic Blogging. 43 Reminders as Triggers. 44 How to Change Average Writing into Hypnotic Writing. 45 30 Ways to Write a Hypnotic Headline. 46 Hypnotic Openings. 47 Hypnotic Quiz. 48 My Three Biggest Secrets. 49 How Much Is That Doggie in the Window? 50 How to Change Perception. 51 At Last! The Joe Vitale Hypnotic Writing Formula. 52 A New Hypnotic Copy Checklist. 53 The Five Secret Laws of Hypnotic Persuasion. 54 The Seven Most Hypnotic Books of All Time. 55 The Hypnotic Writing Formula. 56 Your Challenge. Appendix: Hypnotic E-Mails. Bibliography. Index. About Dr. Joe Vitale. Bonus Offer.

Read more less

Book Synopsis

Read more less

Book SynopsisTips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You''ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriterTable of ContentsIntroduction 1 Part I: Understanding Copywriting Basics 7 Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money 9 Chapter 2: Marching Ahead with Copywriting Fundamentals 19 Chapter 3: Looking for Ideas: Finding Inspiration through Investigation 39 Part II: Direct Response Writing That Makes the Sale 53 Chapter 4: Working with the Power of Direct Response 55 Chapter 5: Writing Direct Response Letters That Win Business 69 Chapter 6: Creating Direct Response Brochures That Sizzle and Sell 91 Chapter 7: Completing the Direct Response Package 107 Chapter 8: Going It Alone: Self-Mailers, Postcards, Catalogs, and More 127 Chapter 9: Blasting Away with E-Mail 143 Part III: Building Awareness of Your Business 159 Chapter 10: Basic Branding 101 161 Chapter 11: Writing High-Powered Ads for Your Business 173 Chapter 12: Creating Effective Press Releases and Press Kits 191 Chapter 13: Gaining Credibility with Outstanding Articles 211 Part IV: Managing the Sales Support System 229 Chapter 14: Creating Web Sites That Attract and Hold Customers 231 Chapter 15: Crafting Collateral: Using Supporting Materials 247 Chapter 16: Writing to Sell to a Business, Not a Consumer 263 Part V: Looking at Special Copywriting Situations 275 Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education 277 Chapter 18: Solving Problems When Good Copy Goes Wrong 295 Chapter 19: So You Want to Be a Copywriter 309 Part VI: The Part of Tens 328 Chapter 20: Ten Things You Should Always Do Before Writing 329 Chapter 21: Ten Cures for Common Copywriting Problems 335 Chapter 22: Ten Fast Ways to Find Copywriting Inspiration 341 Index 347

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisUn libro con anécdotas e historias sobre copywriting que, narradas con el particular estilo del autor, servirán para aprender más sobre esta técnica a cualquier persona que se adentre en sus páginas.Isra Bravo te descubrirá el mundo de la escritura persuasiva, una técnica que servirá para generar negocios, ventas, contactos, atracción, carisma y lo más importante: dinero.Un libro que, del mismo modo que Escribo porqué me gusta ganar dinero, ayudará a miles de empresas y emprendedores de todo el mundo.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less