Description

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

Zoonotic: A new paradigm for designing successful viral business strategies

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Paperback / softback by Carole Lamarque

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Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes... Read more

    Publisher: Lannoo Publishers
    Publication Date: 13/12/2021
    ISBN13: 9789401475143, 978-9401475143
    ISBN10: 9401475148

    Number of Pages: 200

    Non Fiction , Business, Finance & Law

    Description

    Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

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