Description
Book SynopsisWhen the hammer and sickle flag came down at the Kremlin at the end of 1991, a feverish new market opened for business: Russia. In 2022, as soon as Putin's troops invaded Ukraine, that market started to collapse, as Western firms fled the skyscrapers of Moscow and beyond.
No other country of this scale has transformed itself so dramatically, so quicklynot just once, but twice. Over three turbulent decades, a wild, proto-capitalist free-for-all came seductively close to becoming a predictable place to do business. And then it all unravelled. Russia's post-Soviet years have seen phenomenal successes, crushing failures, and the creation and destruction of enormous fortunes. How did it all happen?
Charles Hecker tells the gripping, three-act story of international business in Russia since the fall of the USSR. What have global companies learntor failed to learnabout Russia over the course of this adventure? And beyond Russia, what do we now understand
