Description
Book SynopsisIn today''s economy, maximizing the performance of every employee is critical to business survival and growth. Gen Ysometimes called Millennialsprovides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforceand now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y''s new approach to work makes them a growing challenge or strategic opportunitydepending entirely on how you choose to employ them.
In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himsel
Table of Contents
Chapter 1 Hiring Gen Y Makes Dollars and Sense 1
Chapter 2 Behind the Scenes (and Screen Names) with Gen Y 13
Chapter 3 Four Generations, One Workplace, Lots of Issues 29
Chapter 4 An Overview on How to Y-Size Your Business 43
Chapter 5 What Gen Y Really Looks for in a Job 55
Chapter 6 Attract Quality Gen Y Employees Faster than Free Pizza at 2 am 65
Chapter 7 Day One Is All-Important 81
Chapter 8 Orientation: Confirming Our Fit within Your Culture 91
Chapter 9 Keep Gen Y Engaged @ Work 105
Chapter 10 Develop Gen Y Talent by Making “Good Enough” Unacceptable 121
Chapter 11 Professionalism Is More than Bling 139
Chapter 12 Motivate Gen Y by NOT Giving Us a Trophy 155
Chapter 13 Retain Gen Y—and Our Enthusiasm 171
Chapter 14 Lead Me to Loyalty 189
Chapter 15 Build a Talent Pipeline Like American Idol 207
A Call to Action: Why Reach Out to Gen Y—Your Legacy and Opportunity 217
Acknowledgments 221
About the Author 223
Index 225
