Description
Book SynopsisPRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience
Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.
--Ron Ward
Executive Director
Camp Berea
Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.
--Tony Lee
Associate Director of Development
Habitat for Humanity
Becoming more donor-centric is not a choice--
Trade Review"This is a most fascinating and fast-paced read. More than this, it is eye-opening and definitely "of the moment". Mr. McLeish's book should serve as a compass for nonprofits sailing into a new era of undulating philanthropic currents.." (
Estate Planning, 2/08)
Table of ContentsPreface viii
Introduction xiii
Acknowledgments xxvii
CHAPTER 1 Redefining Boundaries 1
CHAPTER 2 The Need for a New Mind-Set 25
CHAPTER 3 The Tip of the Iceberg 49
CHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers 75
CHAPTER 5 The Mind of the Nonprofit Strategist 97
CHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are Going to Get There 117
CHAPTER 7 Integration and Communication: Issues Three and Four Continued 143
CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry 167
Afterword 191
Index 193
