Description
Book SynopsisThe authors' thoughtful treatment and discussion of the subject deftly walks the reader through each stage of the survey questionnaire process. The book uses terrific examples, gives clear direction, and is an essential reference for survey research in education.
Lawrence Machi, Professor of Organizational Leadership
University of La Verne
More and more, district leaders are needing to collect perceptual data through surveys. This book provides guidance in a concise format for busy educators who may not have had training related to survey development.
Ronald L. Russell, Associate Director
Loess Hills Area Education Agency 13, IA
A user-friendly guide to developing questionnaires that work!
Since the first edition of Your Opinion, Please! was published, the demand for accurate information and efficient ways of collecting data has increased in all arenas, and the field of education is no exception.
Writ
Trade Review
"The content in this book is very important. More and more, district leaders are needing to collect perceptual data through surveys. This book provides guidance in a concise format for busy educators who may not have had training related to survey development." -- Ronald L. Russell, Associate Director
"The book really lives up to its claim of helping novice researchers construct meaningful and reliable questionnaires. The language is simple, user friendly, direct, and free of unnecessary jargon." -- Aghop Der-Karabetian, Professor
"The authors′ thoughtful treatment and discussion of the subject deftly walks the reader through each stage of the survey questionnaire process. The book uses terrific examples, gives clear direction, and provides sage advice. It is not only a great read, but an essential reference for survey research in education, a must-know for the beginning research student, and a must-keep for the experienced practitioner." -- Lawrence Machi, Professor of Organizational Leadership
Table of Contents
Acknowledgments About the Authors Introduction Part I Stages of Questionnaire Development Stage 1: Establishing the Guiding Questions Stage 2: Operationalizing the Guiding Questions: Creating Specificity Stage 3: Writing Items and Formatting Responses Stage 4: Designing the Questionnaire Stage 5: Writing Directions Stage 6: Who Said What? Categorizing Respondents Stage 7: Conducting the Alignment Check Stage 8: Instrument Validity and Reliability Stage 9: Marketing the Questionnaire: Ensuring Response Part II Getting From Here to There Stage 10: The Process of Data Analysis Stage 11: Communicating Your Results Effectively Stage 12: To Web or Not to Web Stage 13: Since You Asked ... Resource A: Evaluating the Questionnaire: A Self-Assessment Resource B: Sample Introductions Resource C: Sample Directions and Formats Resource D: Critiquing a Questionnaire: Finding Flaws Resource E: Modeling the Product: Stages 1 Through 6 References Index
