Description

Book Synopsis
Welcome to a new era of business in which your brand is defined by those who experience it.

Table of Contents

1.0 This is X P.6

1.1 CX=$ P.12

1.2 Medium = The Message P.16

1.3 The Gift of Perspective P.24

2.0 Nature vs. Nurture P.32

2.1 Skeumorphism P.38

2.2 Business Meets Design P.48

2.3 Moments of Truth P.56

3.0 Circle of Rife P.66

3.1 CX Redux P.80

3.2 The Grid P.94

4.0 Digital First P.108

4.1 Design for Humans P.116

4.2 BX + UX + CX = X P.124

4.3 Human Algorithm P.134

5.0 Maps R US P.142

5.1 Journey Mapping P.146

5.2 Experience Maps P.154

6.0 Holy Persona P.174

6.1 Storytelling P.184

6.2 Storyboarding P.192

7.0 Experience Flow P.206

8.0 X is Alive! P.220

8.1 Apple’s Universe P.228

9.0 This is Water P.242

X The Experience When Business Meets Design

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    £22.10

    Includes FREE delivery

    RRP £26.00 – you save £3.90 (15%)

    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Hardback by Brian Solis

    10 in stock


      View other formats and editions of X The Experience When Business Meets Design by Brian Solis

      Publisher: John Wiley & Sons Inc
      Publication Date: 03/11/2015
      ISBN13: 9781118456545, 978-1118456545
      ISBN10: 1118456548

      Description

      Book Synopsis
      Welcome to a new era of business in which your brand is defined by those who experience it.

      Table of Contents

      1.0 This is X P.6

      1.1 CX=$ P.12

      1.2 Medium = The Message P.16

      1.3 The Gift of Perspective P.24

      2.0 Nature vs. Nurture P.32

      2.1 Skeumorphism P.38

      2.2 Business Meets Design P.48

      2.3 Moments of Truth P.56

      3.0 Circle of Rife P.66

      3.1 CX Redux P.80

      3.2 The Grid P.94

      4.0 Digital First P.108

      4.1 Design for Humans P.116

      4.2 BX + UX + CX = X P.124

      4.3 Human Algorithm P.134

      5.0 Maps R US P.142

      5.1 Journey Mapping P.146

      5.2 Experience Maps P.154

      6.0 Holy Persona P.174

      6.1 Storytelling P.184

      6.2 Storyboarding P.192

      7.0 Experience Flow P.206

      8.0 X is Alive! P.220

      8.1 Apple’s Universe P.228

      9.0 This is Water P.242

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