Description

Book Synopsis

Writing for Visual Media provides writers with an understanding of the nature of visual writing behind all visual media. Such writing is vital for directors, actors, and producers to communicate content to audiences. Friedmann provides an extended investigation into dramatic theory and how entertainment narrative works, illustrated by examples and detailed analysis of scenes, scripts, techniques, and storylines. This new edition has a finger on the pulse of the rapidly evolving media ecosystem and explains it in the context of writing and creating content. Friedmann lays out many of the complex professional, creative, and commercial issues that a writer needs to understand in order to tell engaging stories and construct effective and professional screenplays.

This new edition includes:

  • A new chapter on storytelling
  • A fresh examination of dramatic theory and how to apply it to constructing screenplays
  • Updated discussion

    Trade Review

    "Writing for Visual Media 5e by Mr. Anthony Friedmann is a well-written, comprehensive overview of writing for visual media that can complement any beginning course in screenwriting. I assigned it as weekly reading to my beginning students, and it greatly helped them understand the concept of writing for all types of media, and how to create story."

    Linda Fitak, MFA, Teaching Associate at California State University Northridge, CTVA Department

    Praise for the Previous Edition

    "Worth its weight in gold ….! It doesn't get any better than this: Here we have a master teacher— Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing the third edition of this very impressive text… An impressive book that delivers what it promises… an essential purchase for anyone interested in writing for the visual media."
    R. Neil Scott, Author, Former Professor & User Services, Librarian at Middle Tennessee State University (MTSU)

    "An engaging textbook that trains, entertains and concentrates on contemporary writing issues in an accessible way. This book delivers a treasure trove of valuable, well-written information aspiring writers can use to familiarize themselves with the challenges of visual media."
    Jared Castle, marketing and public relations consultant, writer

    "A comprehensive, well-structured, and well-written introduction to writing for electronic and digital screens wherever they might be found."
    Nathaniel Kohn, University of Georgia

    "… a critical text that is accessible for students. This textbook provides comprehensive examples and exercises to push students to engage with real-world examples that will be needed once they become professionals. Broken down into five parts, this book allows lecturers to focus on critical concepts either in order, or in smaller chunks. The section on Interactive and Mobile Media is a welcome addition to a mediated world that is going global with the use of a Smartphone!"
    Dr. Ann Luce, University of Portsmouth, UK

    "Anthony Friedman is a master at his craft for writing for a variety of media. He is also a master when it comes to explaining his methods to the average lay man. I thought the book was brilliantly put together … I feel this book is well worth the purchase price, and the time spent reading."
    Stephanie Manley, editor of CopyKat.com

    "If my journalism students could only have three textbooks during their journalism academic career, I'd be pleased to know that "Writing for Visual Media" was one of them. From producing PSAs to defining target audiences to writing for interactive and mobile media, and finally, marketing oneself in this ever-changing media landscape, this text has the tools that journalism and new media students need now and tomorrow."
    Deidra Jackson, Instructor of Journalism, University of Mississippi Meek School of Journalism and New Media


    "Writing for Visual Media 5e by Mr. Anthony Friedmann is a well-written, comprehensive overview of writing for visual media that can complement any beginning course in screenwriting. I assigned it as weekly reading to my beginning students, and it greatly helped them understand the concept of writing for all types of media, and how to create story."

    Linda Fitak, MFA, Teaching Associate at California State University Northridge, CTVA Department

    Praise for the Previous Edition

    "Worth its weight in gold ….! It doesn't get any better than this: Here we have a master teacher— Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing the third edition of this very impressive text… An impressive book that delivers what it promises… an essential purchase for anyone interested in writing for the visual media."
    R. Neil Scott, Author, Former Professor & User Services, Librarian at Middle Tennessee State University (MTSU)

    "An engaging textbook that trains, entertains and concentrates on contemporary writing issues in an accessible way. This book delivers a treasure trove of valuable, well-written information aspiring writers can use to familiarize themselves with the challenges of visual media."
    Jared Castle, marketing and public relations consultant, writer

    "A comprehensive, well-structured, and well-written introduction to writing for electronic and digital screens wherever they might be found."
    Nathaniel Kohn, University of Georgia

    "… a critical text that is accessible for students. This textbook provides comprehensive examples and exercises to push students to engage with real-world examples that will be needed once they become professionals. Broken down into five parts, this book allows lecturers to focus on critical concepts either in order, or in smaller chunks. The section on Interactive and Mobile Media is a welcome addition to a mediated world that is going global with the use of a Smartphone!"
    Dr. Ann Luce, University of Portsmouth, UK

    "Anthony Friedman is a master at his craft for writing for a variety of media. He is also a master when it comes to explaining his methods to the average lay man. I thought the book was brilliantly put together … I feel this book is well worth the purchase price, and the time spent reading."
    Stephanie Manley, editor of CopyKat.com

    "If my journalism students could only have three textbooks during their journalism academic career, I'd be pleased to know that "Writing for Visual Media" was one of them. From producing PSAs to defining target audiences to writing for interactive and mobile media, and finally, marketing oneself in this ever-changing media landscape, this text has the tools that journalism and new media students need now and tomorrow."
    Deidra Jackson, Instructor of Journalism, University of Mississippi Meek School of Journalism and New Media



    Table of Contents

    Introduction, Chapter 1: Describing One Medium through Another, Chapter 2: Describing Sight and Sound, Chapter 3: A Seven-Step Method for Developing a Creative Concept, Chapter 4: The Stages of Script Development, Chapter 5: Ads and PSAs: Copywriting for Visual Media, Chapter 6: Corporate Communications: Selling, Training, and Promoting, Chapter 7: Documentary and Nonfiction Narrative, Chapter 8: Storytelling, Chapter 9: Visual Storytelling: Dramatic Structure and Form, Chapter 10: Writing Techniques for Long-Form Scripts, Chapter 11: Television Series, Sitcoms, and Soaps, Chapter 12: Writing for Interactive Communications and Interactive Design, Chapter 13: Writing for Video Games, Chapter 14: Writing for Mobile Media Platforms, Chapter 15: You Can Get Paid to Do This

Writing for Visual Media

    Product form

    £58.99

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback by Anthony Friedmann

    15 in stock


      View other formats and editions of Writing for Visual Media by Anthony Friedmann

      Publisher: Taylor & Francis Ltd
      Publication Date: 11/29/2021 12:00:00 AM
      ISBN13: 9780367236250, 978-0367236250
      ISBN10: 0367236257

      Description

      Book Synopsis

      Writing for Visual Media provides writers with an understanding of the nature of visual writing behind all visual media. Such writing is vital for directors, actors, and producers to communicate content to audiences. Friedmann provides an extended investigation into dramatic theory and how entertainment narrative works, illustrated by examples and detailed analysis of scenes, scripts, techniques, and storylines. This new edition has a finger on the pulse of the rapidly evolving media ecosystem and explains it in the context of writing and creating content. Friedmann lays out many of the complex professional, creative, and commercial issues that a writer needs to understand in order to tell engaging stories and construct effective and professional screenplays.

      This new edition includes:

      • A new chapter on storytelling
      • A fresh examination of dramatic theory and how to apply it to constructing screenplays
      • Updated discussion

        Trade Review

        "Writing for Visual Media 5e by Mr. Anthony Friedmann is a well-written, comprehensive overview of writing for visual media that can complement any beginning course in screenwriting. I assigned it as weekly reading to my beginning students, and it greatly helped them understand the concept of writing for all types of media, and how to create story."

        Linda Fitak, MFA, Teaching Associate at California State University Northridge, CTVA Department

        Praise for the Previous Edition

        "Worth its weight in gold ….! It doesn't get any better than this: Here we have a master teacher— Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing the third edition of this very impressive text… An impressive book that delivers what it promises… an essential purchase for anyone interested in writing for the visual media."
        R. Neil Scott, Author, Former Professor & User Services, Librarian at Middle Tennessee State University (MTSU)

        "An engaging textbook that trains, entertains and concentrates on contemporary writing issues in an accessible way. This book delivers a treasure trove of valuable, well-written information aspiring writers can use to familiarize themselves with the challenges of visual media."
        Jared Castle, marketing and public relations consultant, writer

        "A comprehensive, well-structured, and well-written introduction to writing for electronic and digital screens wherever they might be found."
        Nathaniel Kohn, University of Georgia

        "… a critical text that is accessible for students. This textbook provides comprehensive examples and exercises to push students to engage with real-world examples that will be needed once they become professionals. Broken down into five parts, this book allows lecturers to focus on critical concepts either in order, or in smaller chunks. The section on Interactive and Mobile Media is a welcome addition to a mediated world that is going global with the use of a Smartphone!"
        Dr. Ann Luce, University of Portsmouth, UK

        "Anthony Friedman is a master at his craft for writing for a variety of media. He is also a master when it comes to explaining his methods to the average lay man. I thought the book was brilliantly put together … I feel this book is well worth the purchase price, and the time spent reading."
        Stephanie Manley, editor of CopyKat.com

        "If my journalism students could only have three textbooks during their journalism academic career, I'd be pleased to know that "Writing for Visual Media" was one of them. From producing PSAs to defining target audiences to writing for interactive and mobile media, and finally, marketing oneself in this ever-changing media landscape, this text has the tools that journalism and new media students need now and tomorrow."
        Deidra Jackson, Instructor of Journalism, University of Mississippi Meek School of Journalism and New Media


        "Writing for Visual Media 5e by Mr. Anthony Friedmann is a well-written, comprehensive overview of writing for visual media that can complement any beginning course in screenwriting. I assigned it as weekly reading to my beginning students, and it greatly helped them understand the concept of writing for all types of media, and how to create story."

        Linda Fitak, MFA, Teaching Associate at California State University Northridge, CTVA Department

        Praise for the Previous Edition

        "Worth its weight in gold ….! It doesn't get any better than this: Here we have a master teacher— Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing the third edition of this very impressive text… An impressive book that delivers what it promises… an essential purchase for anyone interested in writing for the visual media."
        R. Neil Scott, Author, Former Professor & User Services, Librarian at Middle Tennessee State University (MTSU)

        "An engaging textbook that trains, entertains and concentrates on contemporary writing issues in an accessible way. This book delivers a treasure trove of valuable, well-written information aspiring writers can use to familiarize themselves with the challenges of visual media."
        Jared Castle, marketing and public relations consultant, writer

        "A comprehensive, well-structured, and well-written introduction to writing for electronic and digital screens wherever they might be found."
        Nathaniel Kohn, University of Georgia

        "… a critical text that is accessible for students. This textbook provides comprehensive examples and exercises to push students to engage with real-world examples that will be needed once they become professionals. Broken down into five parts, this book allows lecturers to focus on critical concepts either in order, or in smaller chunks. The section on Interactive and Mobile Media is a welcome addition to a mediated world that is going global with the use of a Smartphone!"
        Dr. Ann Luce, University of Portsmouth, UK

        "Anthony Friedman is a master at his craft for writing for a variety of media. He is also a master when it comes to explaining his methods to the average lay man. I thought the book was brilliantly put together … I feel this book is well worth the purchase price, and the time spent reading."
        Stephanie Manley, editor of CopyKat.com

        "If my journalism students could only have three textbooks during their journalism academic career, I'd be pleased to know that "Writing for Visual Media" was one of them. From producing PSAs to defining target audiences to writing for interactive and mobile media, and finally, marketing oneself in this ever-changing media landscape, this text has the tools that journalism and new media students need now and tomorrow."
        Deidra Jackson, Instructor of Journalism, University of Mississippi Meek School of Journalism and New Media



        Table of Contents

        Introduction, Chapter 1: Describing One Medium through Another, Chapter 2: Describing Sight and Sound, Chapter 3: A Seven-Step Method for Developing a Creative Concept, Chapter 4: The Stages of Script Development, Chapter 5: Ads and PSAs: Copywriting for Visual Media, Chapter 6: Corporate Communications: Selling, Training, and Promoting, Chapter 7: Documentary and Nonfiction Narrative, Chapter 8: Storytelling, Chapter 9: Visual Storytelling: Dramatic Structure and Form, Chapter 10: Writing Techniques for Long-Form Scripts, Chapter 11: Television Series, Sitcoms, and Soaps, Chapter 12: Writing for Interactive Communications and Interactive Design, Chapter 13: Writing for Video Games, Chapter 14: Writing for Mobile Media Platforms, Chapter 15: You Can Get Paid to Do This

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account