Description

Book Synopsis
What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five ''Cs'' of writing ? clarity, continuity, coherence, concision, and cadence ? and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader''s Brain will change your mind ? and, quite possibly, your life.

Writing for the Readers Brain

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    A Paperback by Yellowlees Douglas

    £22.79

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      Book details

      Publisher Cambridge University Press
      Published 12 December 2024
      ISBN-13 9781009221849
      978-1009221849
      ISBN-10 1009221841
      Also in:
      Dictionaries, Reference & Language Creative writing

      Description

      Book Synopsis
      What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five ''Cs'' of writing ? clarity, continuity, coherence, concision, and cadence ? and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader''s Brain will change your mind ? and, quite possibly, your life.

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