Description

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.

Writing for Social Media

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£11.54

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Usually despatched within 3 days
Paperback / softback by Carrie Marshall

1 in stock

Short Description:

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is... Read more

    Publisher: BCS Learning & Development Limited
    Publication Date: 12/11/2018
    ISBN13: 9781780174501, 978-1780174501
    ISBN10: 1780174500

    Number of Pages: 80

    Non Fiction , Computing

    Description

    Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.

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