Description

Book Synopsis
Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
 
When the influential guides to writing prose were written, the internet hadn’t been invented. Now

Writing for Busy Readers

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    A Hardback by Todd Rogers, Jessica Lasky-Fink

    £999.99

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      Book details

      Publisher Penguin Books Ltd
      Published 5 September 2023
      ISBN-13 9780593187487
      978-0593187487
      ISBN-10 0593187482
      Also in:
      Dictionaries, Reference & Language Creative writing Writing and editing guides

      Description

      Book Synopsis
      Writing well is for school. Writing effectively is for life.

      Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
      • Less is more
      • Make reading easy
      • Design for easy navigation
      • Use enough formatting, but no more
      • Tell readers why they should care
      • Make responding easy
      Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
       
      When the influential guides to writing prose were written, the internet hadn’t been invented. Now

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