Description

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

Working With Agencies: An Insider's Guide

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Hardback by Michael Sims

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The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 25/04/2005
    ISBN13: 9780470024614, 978-0470024614
    ISBN10: 0470024615

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

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