Words That Work

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Paperback by Frank Luntz Description:

A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for... Read more

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Publisher: Hachette Book Group USA
Publication Date: 9/2/2008
ISBN13: 9781401309299, 978-1401309299
ISBN10: 1401309291

Non Fiction , Business, Finance & Law