Description

Book Synopsis
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.

Words That Work

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A Paperback by Frank Luntz

15 in stock


    View other formats and editions of Words That Work by Frank Luntz

    Publisher: Hachette Book Group USA
    Publication Date: 9/2/2008
    ISBN13: 9781401309299, 978-1401309299
    ISBN10: 1401309291

    Description

    Book Synopsis
    A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.

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