Description

Book Synopsis
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.

Words That Work

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    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Paperback by Frank Luntz

    7 in stock

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      Publisher: Hachette Book Group USA
      Publication Date: 9/2/2008
      ISBN13: 9781401309299, 978-1401309299
      ISBN10: 1401309291

      Description

      Book Synopsis
      A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.

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