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Book Synopsis

This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.

Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women's health, laying bare the values and assumptions engrained within the marketing campaigns that promoted them. Examples include the advertisement of household and personal care products that expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families.

A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, A

Womens Health and Corporate Marketing

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    A Paperback by Mary Hunter

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      Publisher: Taylor & Francis Ltd
      Publication Date: 8/26/2024
      ISBN13: 9781032750378, 978-1032750378
      ISBN10: 1032750375
      Also in:
      Gender studies, gender groups

      Description

      Book Synopsis

      This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.

      Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women's health, laying bare the values and assumptions engrained within the marketing campaigns that promoted them. Examples include the advertisement of household and personal care products that expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families.

      A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, A

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