Description
Book SynopsisBased on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Table of ContentsIntro - Welcome to the Inflection Point Section 1: The Cycle of Relevance Chapter 1 - The Relevance Curve Chapter 2 – Real-life Relevance Chapter 3 – What is your Silent Pulse? Chapter 4 – Irrelevance: Fate or Failure? Section 2: The 5 Roads to Irrelevance Chapter 5 – Shift Happens Chapter 6 – The Intoxication of Success Chapter 7 – Preservation Obsession Chapter 8 – Progress Addiction Chapter 9 – The Human Factor Section 3: Winning the Battle for Relevance Chapter 10 – Re-Calibrate Chapter 11 – Re-Focus Chapter 12 – Re-Fresh Chapter 13 – Re-Engineer Chapter 14 – Re-Frame Chapter 15 – Re-Position Conclusion Endnotes
