Description
Book Synopsis''A wholly new perspective to finding balance and success'' - Nir Eyal
''I highly reccommend it'' - John Maeda, Chief experience officer, Publicis Group and author of How to Speak Machine: Laws of Design for a Digital Age
Smash your targets * Annihilate the competition * Choose your battles
Have you ever wondered why we use metaphors derived from war and conflict so often at work? What impact does that have on how we conduct business, our culture, our stress levels and ultimately our ability to succeed?
For too long war has cast a spell on how we think about business, with negative implications for us, the companies we work in and on the planet. Drawing on the philosophy of Wing Tsun, an ancient Chinese martial art based on the idea that fighting is fundamentally bad, John Vincent and Julian Hitch challenge some of our deepest-held assumptions and show us how to unlearn many ideas and behaviours that are preventing our persona
Trade Review
A wondrous book built around the collision of two deeply implausible bedfellows: Eastern martial arts and modern business culture. But what may sound like an unlikely pairing in fact yields a host of the most eye-opening ideas that won't fail to intrigue anyone with an interest in a more mindful, purpose driven and humane business world. Not least, the humanity and vulnerability of the authors shine through and make this a touching as well as inspiring read. * Alain de Botton, Philosopher and bestselling author of The Course of Love *
A timely piece of work that unites business and martial arts in a realistic, practical and intelligent way. It's capitalism, but not as we know it * Benjamin Zephaniah, Poet and bestselling author of The Life and Rhymes of Benjamin Zephaniah *
Winning Not Fighting provides a wholly new perspective to finding balance and success * Nir Eyal, author of Hooked and Indistractable *
I highly recommend it * John Maeda, Chief experience officer, Publicis Group and author of How to Speak Machine: Laws of Design for a Digital Age *
