Description

Book Synopsis
Talks about what multinational and local Asian firms must do to compete successfully in post-crisis Asia. This book explores the business realities in Asia, and explains why there will be no going back to the "Asian norm" of the 80s and 90s.

Table of Contents
Introduction; 1. Asian Competition: The Next Round; 2. The Players: Their Power and Pathologies; 3. Are the Tigers Changing Their Stripes? 4. Closing the Asian Productivity Gap; 5. Rising to Asia's Innovation Challenge; 6. The Brand-Building Challenge; 7. The Internationalisation Challenge; 8. Reshaping the Asian Playing Field; 9. Winning Strategies for Asia's New Reality

Winning in Asia Strategies for Competing in the

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    A Hardback by Peter Williamson

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      Publisher: Harvard Business Review Press
      Publication Date: 01/06/2004
      ISBN13: 9780875846200, 978-0875846200
      ISBN10: 0875846203

      Description

      Book Synopsis
      Talks about what multinational and local Asian firms must do to compete successfully in post-crisis Asia. This book explores the business realities in Asia, and explains why there will be no going back to the "Asian norm" of the 80s and 90s.

      Table of Contents
      Introduction; 1. Asian Competition: The Next Round; 2. The Players: Their Power and Pathologies; 3. Are the Tigers Changing Their Stripes? 4. Closing the Asian Productivity Gap; 5. Rising to Asia's Innovation Challenge; 6. The Brand-Building Challenge; 7. The Internationalisation Challenge; 8. Reshaping the Asian Playing Field; 9. Winning Strategies for Asia's New Reality

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