Description

Book Synopsis
Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting.

Winning Elections in the 21st Century

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    A Paperback by Betty O’Shaughnessy, Betty O’Shaughnessy, Jan. Schakowsky

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      Publisher: University Press of Kansas
      Publication Date: 4/4/2016 12:00:00 AM
      ISBN13: 9780700622764, 978-0700622764
      ISBN10: 0700622764
      Also in:
      Politics and government

      Description

      Book Synopsis
      Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting.

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