Description

Book Synopsis
Wings of Change explores how the world's biggest energy drinks business influenced football. After taking over Austria Salzburg and changing their crest, colours and name, the project went to New York, Leipzig, Sao Paulo and Sogakope. Despite the backlash, Red Bull have established themselves as a global force in football.

Wings of Change

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    A Paperback by Karan Tejwani

    £16.99

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    RRP £19.99 – you save £3.00 (15%)

    Order before 4pm today for delivery by Wed 26 Aug 2026.

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      Book details

      Publisher Pitch Publishing
      Imprint Pitch Publishing Ltd
      Published 1/28/2024
      ISBN-13 9781836800118
      978-1836800118
      ISBN-10 1836800118
      Also in:
      Sport Association football (Soccer)

      Description

      Book Synopsis
      Wings of Change explores how the world's biggest energy drinks business influenced football. After taking over Austria Salzburg and changing their crest, colours and name, the project went to New York, Leipzig, Sao Paulo and Sogakope. Despite the backlash, Red Bull have established themselves as a global force in football.

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