Description

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

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Hardback by Foued Cheriet , Carole Maurel

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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 27/11/2020
    ISBN13: 9781786305282, 978-1786305282
    ISBN10: 1786305283

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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